Rather than innovation, digital marketing has ultimately erupted as a graphic element of business development. The use of beacon devices is the most common proximity marketing strategy that most mobile marketers apply to target potential users. Beacons are increasingly becoming more popular as they help retailers increase their sales volume and conversion rates. MOKOblue has an evolved category of beacon proximity marketing solutions that are in a significant way assisting retailers to communicate with consumers at the right time and the right place. This is done in relevant and personalized notifications. Invest in beacon proximity marketing solutions and get to know their effectiveness.
Transmits signals to mobile devices using Bluetooth
The technology requires integration into I.T. systems of the business
Sends notifications to the customer’s Smartphone
Transmits signals using the NFC based system
Do not require integration into I.T. systems of the business
Notifications are only sent to NFC-enabled smartphones
Signals are transmitted using the local Wi-Fi network
Requires integration of the technology into I.T. systems of the business
All notifications are forwarded to the customer’s Smartphone
Signals are transmitted using radio frequencies
Do not require integration into I.T. systems of the business
Sends notifications in an RFID chip
Transmits signals using quick response codes
Do not require integration into I.T. systems of the business
Sends notifications to the customer’s Smartphone
Some of the main benefits of beacon proximity marketing solutions are:
More than 75 percent of clients have their smartphones installed with an application that avails their shopping experience.
Beacon proximity marketing enables users to identify their customers as all information is gathered at the end of the day. This can help shop owners to drive into future visits of their customers.
The information gathered by beacons can help store owners to identify their frequent customers who can be hyper-customized with higher discounts as a form of gratitude. This increasingly doubles the number of customers who engage with the store.
Naturally, most customers are motivated to buy where their interaction with the facility is customized and recorded. This converts the rate of engagement to buying.
Beacon proximity marketing solutions reduce any chance of confusion or miscommunication as every customer's data is personalized and scrutinized digitally.
Beacon proximity marketing requires customers to have an application installed on their smartphones. This application catches all information emitted by the beacons. A more complex interaction from a customer is needed during the process.
For better results, more beacons are required in a facility as beacons do not provide accurate location coverage. This is quite expensive as more money is needed to buy these beacons.
Only when a customer has their mobile device with them is when a beacon can track movements. Also, the mobile device must be switched on, their Bluetooth and Wi-Fi options enabled and installed with the application. Hence, it is much difficult for a beacon to send signals based on a customer’s movement.
Not all customers are comfortable with someone logging in and accessing their information and preferences. It is vital for proximity marketing to be safe and secure. Also, since it is easy to duplicate beacon signals, customers become more vulnerable to spoofing.
We not only displays advertising in response to beacons proximity marketing. It also offers diverse, complete, business-scale solutions such as：
Eddystone, iBeacon, and NFC based proximity solutions
Integration with POS systems in generating, distribution, and redemption of smart coupons
Visualizing of campaign statistics, for instance, in the exportation of APIs to CRM systems
Incorporation of proximity marketing with hefty-format digital media screens
Retargeting advertising
Beacon proximity marketing in industries is in the level of personalized content delivery. Some of the significant beacon proximity marketing use-ceases in industries include;
Beacons in industries are used to share any information that relates to a specific object or place.
Beacons raises awareness regarding discounts and on-going promotions. This increases the number of customers visiting the store hence boosting the sales.
Beacons enables customers to have a more personal, engaging, and customized experience. This motivates them to visit any section in your store frequently.
Over 2000 beacons were installed around the airport to upgrade and modernize the infrastructure, costing £2.5 billion. These beacons enable the airline to ease communication with passengers.
The Hilton Hotel in the U.K. rolled out the beacons all over their hotels in 2017. This beacon technology which works with the Hilton Honors Application, enables effective use of digital keys. Using the app, a client can not only book a room but can as well conveniently open their room doors.
In India, beacons have been placed all around the railway stations covering more than 70,000 miles of track. People close to the stations receive notifications, alerting them of how they can access free Wi-Fi with ease.
Various bus stops in Trieste, Italy, have beacons installed as a project of proximity marketing. All individuals who are within 20 meters of the beacon receive notifications on important local information.
Beacons have been deployed in this Dutch real estate agency. All their offices in its 4 locations have working beacons near the offer’s properties with a “for sale” sign. All information, image, and tour guide regarding the property are sent out to people in the form of notifications.
A retail store will be used to help us better understand how proximity marketing effectively works.
With beacon technology, you can easily interact with your clients at the point of decision where it matters most. MOKOblue is one Bluetooth beacon marketing company, enables you to drive the customer’s loyalty and boost your sales with proximity-based marketing. Every connect series of our refrigeration controllers are well equipped with Eddystone and iBeacon proximity marketing solutions. We connect your digital marketing initiatives with these beacons using our back-end tools. Visit us and boost your sales to the next level.
